Who loves Organic food at a price that is acceptable by your mind and wallet? I love the brands that go forward with the consumer prices for organics that are comparable to the non-organic food items. I loved to shop at Wild Oats when this amazing store that was competing with Whole Foods Market was open in my home town. Organic, pesticide free brands were the only ones allowed onto the shelves there.
Today, I am excited to have Wild Oats to relaunch its brand and bring more Organic food to our table at the price that doesn’t give a headache.
Nation’s Largest Grocer Works with Organics Pioneer to Relaunch Brand and Save Customers 25 Percent or More on Organic Groceries
BENTONVILLE, Ark. – April 10, 2014 – Walmart, the nation’s largest grocer, announced today it will carry Wild Oats organic food items. Originally introduced in 1987, Wild Oats will relaunch at Walmart starting this month with a new, more affordable price point on quality products covering a broad variety of categories – from salsa and pasta sauce to quinoa and chicken broth. Customers will save 25 percent or more when comparing Wild Oats to national brand organic products.*
Wild Oats, a trusted provider of organic groceries, will feature the following lines at Walmart:
- Wild Oats Marketplace Organic™, which adheres to USDA guidelines for organic certification and includes everything from canned vegetables (15 oz) at $.88 to a full range of spices such as paprika, curry powder and ground cinnamon (2 oz) starting at $2.48. Organic items represent nearly 90% of the Wild Oats offering.
- Wild Oats Marketplace, which includes products with simple and real ingredients such as ready-to-prepare skillet meals (5.8oz) at $1.50.
- Wild Oats Marketplace Originals, offering new and uniquely formulates items, will be available later this year.
The Wild Oats brand meets customer demand for more affordable organic foods. In fact, internal research found that 91% of Walmart shoppers would consider purchasing products from an affordable organic brand at the retailer.