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Yes, you hear it right! Star Wars: The Force Awakens trailer saw its first curtain this evening during “Monday Night Football.” During halftime of the national Football League game between the New York Giants and the Philadelphia Eagles, the whole world saw what’s coming in December.
Lucasfilm and visionary director J.J. Abrams join forces to take you back again to a galaxy far, far away as Star Wars returns to the big screen with Star Wars: The Force Awakens. You can shop for your copy of the movie HERE.
The film stars Harrison Ford, Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Peter Mayhew and Max Von Sydow.
Lucasfilm announced today that they are collaborating with s even of the world’s most w ell – known brands — C OVERGIRL ® & Max Factor, Duracell, FCA US , General Mills, HP, Subway ® and Verizon — for the launch of an e xpansive , historic promotional campaign in support of “Star Wars: The Force Awakens,” opening on December 18.
For the highly anticipated ne xt episode in the “Star Wars” franchise, each company has developed break – through, custom creative campaigns , and innovative programs and activations for their target audiences.
“We are thrilled to be working with such a stel lar roster of promotional partners. The ‘ Star Wars ’ brand has endured over the years, across generational audiences because it connects with people in a very special way,” said Lynwen Brennan, General Manager of Lucasfilm. “Our partners have all delivered original, stand – out campaigns that capture the familiar fun and excitement of our galaxy far, far away that we hope will delight fans as they get ready to experience ‘ Star Wars: The Force Awakens .’”
The seven best – in – class global partners were chosen for thei r creative excel l e nce within their fields as well as their collective diverse global reach. All of the partnerships strategically complement the tempo and tone of the film’s overall marketing campaign.
