To WOW the movie-goers with the presentation on a big screen is not an easy task these days. The HD TV, the sound, the visual effects, the variety of games and media at our disposal – all that plays a huge role when companies decide on the next “big” thing to surprise and improve the quality of entertainment they offer. Sit tight as the next big and prevalent thing in the cinema experience is coming with DOLBY Cinema at AMC Prime theaters!
If you truly would like to capitalize on your movie watching experience, there’s no better or more powerful way than Dolby Cinema with their AMC Prime screens, comfortable seating, and the newest sound and vision technology. https://www.youtube.com/embed/7bgRcYxB6OgWe met with Stuart Bowling, the Director for Content and Creative Relations at Dolby Laboratories. He took us through the entire experience of going to the movies with an amazing screening of Disney’s The Jungle Book movie.
The experience begins with the entry into each Dolby Cinema. The spirit of movies, characters from different movies, new stands and full-fledged statues to take pictures with – all creates the atmosphere and an awe for the entire audience. Each entry into the viewing area is semi-interactive. Huge screens follow you around and along the way into the screening area. The process of submerging you into the magic of the movies has begun!
Watch this wall as you are entering into the movie area!
All the guests would be so pleased to take these wide and soft recliner seats, well-equipped to hold your drinks and food items. It feels like home!
What is different about the AMC Prime experience is that the entire visit to the movies becomes quite an event to celebrate and cherish. It can be bonding and transforming, too. Each AMC Prime experience comes with Dolby technologies to dream about.
Dolby Atmos is the award-winning Dolby® sound technology that moves audio around the theatre and overhead. The depth, richness of sound is unbelievable. All sounds become totally surreal – that is how lifelike they are during the movie watching.
Dolby Vision is a laser projection system that delivers dynamic, i.e., changing with the need, range with enhanced colors and produces millions variants of black color that can be found only in Dolby technology.
The sight and sound are brought together into the same room to deliver a deeper story-telling and emotional outcome in movie goers.
Our screening of The Jungle Book was a truly transforming experience! The theatre design, Dolby Vision & Sound technologies, seating – everything pulls us into the story on a huge screen, using our sight, sound and senses. After such a treat of movie presentation, there’s no other way of going to the movies any more. The engagement level throughout the theatre is brilliant. The Dolby Technologies are priceless.