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Kidzies, Huggers, Tagzies… Can You Finish?

Amanda Seidel Kidzies Founder

Amanda Seidel, Founder of Kidzies

Oh, have you stopped to think for a moment what the logical conclusion may be?

Smile, I won’t torture you with guessing. It is: Amanda Seidel.


Many good and great things come along and get created out of necessity. I’ve seen it so many times. You’ve seen it hundreds times. I am especially thankful for those situations when I reach out to a woman who started her new venture (there’s no smaller word for that!) with her newly developed product to find out how humble and so eager she is to share her personal stories of success and tribulations.

These interactions and invaluable conversations do at least these three things to me.

First, they boost my confidence that I can live my dream life, too.

Second, they inspire and add an incredible surge of energy which I use smartly in my daily life.

Third, I feel honored to share such experiences with as many women as possible. The chain reaction from such sharing  creates a magnitude of echos within individuals and communities as well.

Today, I would like to share my personal inspiration from the interview with Amanda Seidel. Who is Amanda? Besides being a great mom, a true friend in marriage to her husband, a super organizer, this super woman has started her own business out of home. Her company is KIDZIES. Kidzies is all about accommodating small and bigger needs of out kids, to make their lives safer, more organized, and more cheerful.

Amanda’s imagination created such products for kids as Bigger Bagz (to organize small toys), Huggers (a coat to protect a Sippy Cup), Tagzies (multi-functional tags for diaper bags, purses, backpacks & more), Ornamentz (unique room decor) and so much more!

Kidzies Product Line

Kidzies Products: Huggersm Bigger Bagz, Ornamentz

Like any business, it’s not just enough to create a product. The most challenging thing  of all is to find a suitable media through which your product could be shared and sold.

Amanda is one of those rare young women who inspires with her contagious enthusiasm for creating new things for kids and finding no-less creative ways to share her new products with the world. I am honored to share Amanda’s thoughts and points of view on how she sees herself in the process of building her own company by doing what she loves.

Don’t we all want that too?

Interview with Amanda Seidel, Founder of Kidzies, with Celebrate Woman

Celebrate Woman  Amanda, I’ll go with this questions first. Is going for business for yourself worth all sacrifices you make along the way?

Amanda Seidel  Sacrifices?  What sacrifices?  I would have to say, “YES!”  And the sacrifices seem to keep coming.  Is it nice to wake up and not have to put on a suit or makeup?  Absolutely.  But the other things that you do sacrifice are numerous.

There are costly mistakes in the beginning (and for me, continually), hours upon hours of doing research, not to mention the financial and personal burden that it can bear upon your family. However, I am a believer that God gave us all talents and it’s our responsibility to figure out how to best use them.

So like with anything in life, there will be sacrifices.  But I do believe that if you believe in what you are doing with building your business, the rewards will totally trump the obstacles and sacrifices.

Celebrate Woman  Can anybody do what you’ve done with your business to be successful? And here I mean the creativity it takes to first create a product, then to take it to the world via the right channels.

Amanda Seidel  With Kidzies, I didn’t set out to own my business. It just happened. I found that as a mother, I was ALWAYS trying to find ways to make my kiddo happy and safe.

It was one summer day when I realized that in the simplest of ways, I was doing something to protect myself and not him. Thus, our first product, the Huggerz, was born. After doing tons of research and not finding anything else like it on the market, I set out on a mission to turn this little drink insulator for kids into a business. From that one product, it just keeps growing!

So the answer to that question is “YES!”  If you have a passion, an idea, a desire to own your company, then anybody can start from absolute scratch and bootstrap the entire thing.  To the tune of The Bare Naked Ladies, “If I had a million dollars,” I might be giving a different answer because it would’ve been a LOT easier for me to start Kidzies with a fantastic fund. But I think everyone who has a dream to chase wants to work for it. If a girl like me can do it, anyone can. I just keep learning and trying!

Celebrate Woman  One day could be more successful than other. Some times could bring you up, but the down waves have the ability to crash you as well. What keeps you going on at times without any silver lining in the offing?

Amanda Seidel  My kiddo, Jett, keeps me going! I want to secure his future and be the best role model for him that I can possibly be. I tell him each day he can do anything that he wants to do.

It’s also nice to get customer feedback or a good order. It’s not all about the money to me. It’s about doing something that I LOVE to do and looking forward to working. It is hard work, but it’s a labor of love, and when you see a glimpse of success, it is so rewarding. It makes you want to work harder and keep challenging yourself to grow your business and yourself.

Celebrate Woman  With so many daily conflicts, how do you resolve the time issue: Time for kids, time for yourself, time for your family and spouse, and time for business?

Amanda Seidel  I wish I could say that I am one of those Super Moms who has a calendar with everything written down. I’m so not. Jett isn’t in school yet.  We snuggle for at least an hour every morning in the chair watching cartoons and checking the Internet. This is crucial time for us (and coffee).

I make lists of things that need to be done and try to stick with them day by day. If there’s a deadline, I will meet it, even if it means staying up til 3am. This is one of those “sacrifices” that you have.

Kidzies is still in the beginning stages, and that leaves very little time for “me” but I take it when I get it. An occasional dinner with a friend, a workout, an hour for reality television – these things are important to me. It’s so important (and so tough) to make sure that you don’t neglect anything or anyone. It’s learning to find the balance and it’s a challenge everyday.

 My husband is one of my biggest supporters, and for that I know that I am extremely fortunate. I try to include him in the bigger decisions, and we’ve recently made a pact that he’ll begin helping more. He wants nothing more than to see me happy and for Kidzies to succeed.

My Mom and Dad are also a huge part of my support system! They watch Jett for me almost everyday, so that I can dedicate my time to building my business.  It is integral to surround yourself with supportive people. Listen to the others, but do not let them get you down. I literally print out rejection emails because they are inspirational for me to work harder.

Celebrate Woman  Any tips, advice, suggestions, motivation you could share with all the women who are in the mode of considering to go in for business for themselves?

Amanda Seidel  There is no time like the present! Don’t listen to the people who tell you to wait because of the economy. It could be too late.

Research, research, research. Don’t pay thousands of dollars (unless you have it flowing like a river) to learn from one person. The Internet has thousands of free resources. You can read and go with your GUT about what will work for YOU and your business (because it won’t all).

And don’t get too chummy with any one person already in the business. You may think you’ve found a guardian angel to help you – if it seems too good to be true, it probably is.

Starting your own business means that you find what you have an undying love and passion for, you research your butt off and figure out where your place in the market will be, you find a fantastic and varied support system and you go for it!  For every “no” there is a “yes.”

If everyone thought, “I just don’t think I can do it,” then we’d never have any cool new things on the market. You have to search deep into your soul (and I prefer to pray about it) and trust me, you’ll just know! It could be a 3am epiphany or a 10 year plan you’ve been working on – now is your time!  Go rock it!


  1. Wow, what a great woman (and interview!)! It’s nice to know that the women who succeed also struggle, so that when we struggle trying to get somewhere we can know that we just need to keep moving forward! (And not that we’re somehow failures because we struggle!)

  2. Fantastic interview! I love meeting the Mom behind the product and find out the story. I haven’t tried kidzies and now I definitely want to! Very encouraging interview.

  3. I love the interview! The research tip was great. It is so true that there are TONS of resources out there.

  4. Very cool products, love the tagzies!

  5. K @ Storytime Fun says:

    Great post! I totally agree that for very “no” there is a ” yes” you just have to search it out! :o)

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