For those of us who wear glasses, it hasn’t been easy all the time. Not easy to find just the right frame for school so that peers wouldn’t tease and call us names. Not easy to cope with all the loneliness you and I might have experienced while growing up… in glasses.
But those times are behind. The years with poor eye vision coined out something more than just a person wearing the glasses. Those years put stamina, perseverance, that led you and me and thousands of women to their personal successes in life.
It’s only getting better… with years! And one of the significant changes we are living through is the revolutionary eyewear. Transition lenses, colored lenses, non-scratch lenses – this is just the beginning of the list for the eyewear that makes us feel confident in what we do.
FYSH UK is the leading eyewear brand for women recognized and adored throughout the world. Their magnificent frames carry the weight of each woman’s individual vision for her life’s path, her DREAM.
To showcase what each Passionate Woman can do, FYSH UK has launched a campaign called HOOKED ON LIFE.
The meaning of this campaign is simple, yet incredibly powerful indeed: No matter your race, religion, age each woman is capable to make her contribution to the world around her when she is PASSIONATE about it. When she is HOOKED ON LIFE.
During the next few days, we will be profiling each individual woman who contributed to this campaign with her own talents, skills, humor and personal attitude towards life. Yes, they are all women with eye glasses who rose in spite of tease and name-calling and created the careers of their own. And yes, each one of them is HOOKED ON LIFE.
- Ariane Leazza, Actress & Art Blogger
- Tegan Aileen Wylie, Dancer & Entrepreneur
- Joy Okafo, Dietician & Physiologist
- Mary Kitchen, OMG! Insider Host, Fashion Journalist
- Kirsten Murray, Sommelier & Entrepreneur
- Adrienne Blaney, Realtor & Mother
To begin your personal Inspiration and Encouragement, start with the video that highlights humble beginnings that lead each woman to a powerful, Hooked On Life, living.
HOOKED ON LIFE campaign has won a Gold Award of Excellence in the 20th annual Communicator Awards. Out of nearly 6,000 international entrants, the campaign received top honours for Best Integrated Campaign: Business-to-Consumer, which consisted of videos, website development, print and outdoor media.
We will have an opportunity to profile and communicate with all six women who participated in this campaign. Ready? Miss not our daily reviews and #AMCoffee with a lot of prizes and an incredible opportunity to connect with some of the amazing women who are genuinely Hooked On Life.
Let’s Spread Our Own Sense of Style And Taste for Living – ReTweet Please
— Celebrate Woman (@DiscoverSelf) June 16, 2014