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Add Some Real Magic To Your Child’s Everyday Life. Baby Magic Is #MyWOWgift For 65 Years

Baby Magic Celebrates 65 years

One of the 1st Brands Ever To Feature

Expectant Mothers In Their Ads

Celebrating And Applauding the Baby Magic Products Today

Baby Magic 65th Anniversary ad Campaigns

With time when the value of a human life is celebrated in many more ways and in step with the modern concepts and cultural settings, the companies and brands who did something extraordinary in their history call for special celebration as well.

It is the 65th Anniversary of the Baby Magic brand, โ€“ the personal care products for babies and toddlers, โ€“ and we would love to give them a loud Shoutout and present their ad campaigns from the 50s and how they have evolved in the 21st century. “One Picture Worth Ten Thousand Words,” as a saying goes. Enjoy a powerful evolution of the ads, and how they reflect the current life situation these days. 

Baby Magic 65th Anniversary ad Campaigns

The moment you bring your baby home from the hospital, the reality of motherhood seems to really settle in. What an incredible feeling it is to be a mommy for the first time! For me, though, that is when fears became incredibly overwhelming. I wondered CONSTANTLY if I was making the right choices for my baby.

Here I had a brand new life that I realized depended solely on ME! What if I did not dress him warm enough or maybe he was too hot?! Being a new mom is scary! Health not just now but in their future is important for new moms. So, what kind of soap do I use that won’t harm my baby now OR later?


As I did research, I found that Baby Magic was perfect for my needs. Safe for my babies, AND the products smell AMAZING! What’s not to love! Plus, this is not a new brand testing their products out on my baby. Baby Magic has been around since 1951. That was before my parents were even born! Knowing that my grandparents used Baby Magic on my parents, and then my parents used it on me makes all the difference. It is a brand that I can trust!


Did you know many products on the market today include parabens, quaternium-15, gluten, 4-dioxane, and formaldehyde donors? Baby Magic products do not add ANY of those harmful ingredients. Enhanced with both Vitamin E and Vitamin A, these pH-balanced, hypoallergenic products are made from all vegetable sources. I LOVE knowing I can wash my sweet baby’s skin without harming sensitive skin.


Baby Magic Original Hair & Body Wash

When my mind goes to thinking about newborn babies, one of the first thoughts I have is that newborn smell! Baby Magic has the very familiar clean baby scent that lasts on the baby’s skin and hair until their next bathtime. It continues to cover up the spit up and soiled diaper scent, too.

  • Enriched with vitamins and aloe
  • Paraben-Free
  • Gluten Free
  • Tear Free
  • Dye-Free
  • Phthalate – Free
  • pH Balanced
  • Hypoallergenic
  • Dermatologist tested
  • Available in 30 ox, 16.5 oz


Baby Magic Calming Baby Bath

Calming Baby Bath, ONE OF THE ONLY products on the market, contains PURE lavender and chamomile extracts. Of course, lavender and chamomile are great for soothing babies before bedtime. We ALL need any sleep we can get when babies are in the house!

Baby Magic No-Rinse Wash 

Sometimes, keeping your baby clean while on the go can be a difficult task. Without using water, the Baby Magic no-rinse wash will keep your baby smelling fresh and clean. Plus, it is alcohol-free! The soap dispenses as a foam for an easy, no mess application while still smelling like the original baby magic scent.

Baby Magic 65th Anniversary ad Campaigns

Baby Magic Creamy Baby Oil

When dealing with extra sensitive skin, extra moisturizing is very important. Enriched with vitamins A, E, D and aloe Baby Magic Creamy Baby Oil provides all day moisturizing your baby needs. Of course, moms hands seem to stay extra dry from so many handwashes while tending to the baby. While applying this baby oil to your baby, you are also taking care of your own hands!

Love These Products? โ€“ RETWEET!

Baby Magic Diaper Rash Cream

Inevitably, diaper rashes often become a problem, especially during teething. RX Maximum Strength Diaper Rash Cream is made with the max dosage for Zinc Oxide, in which clears up those painful, red rashes. 

Baby Magic Petroleum Jelly

With winter quickly approaching, chapped cheeks are not only a painful situation that arises, but they always tend to happen when it is time for those family Christmas photos. Get to the store and get some Baby Magic Petroleum Jelly! It is enriched with vitamins and shea butter which will seal out wetness to help keep baby’s skin soft, smooth and ready for family photos.

Check one worry off your list by choosing the right baby care products Baby Magic has to offer.

Baby Magic 65th Anniversary ad Campaigns



  1. I love the smell of Baby Magic. I can’t believe it’s their 65th anniversary.

  2. The modern take on their old ads is a pretty dope idea. They’ve come a long way for sure. They solidified their brand many years ago. I remember seeing their products on the shelves when I was a little girl.

  3. Love the transition pictures! Baby magic was my go to when my daughter was a baby and into toddlerhood! Thanks for sharing!

  4. I’m in love with that first photo from 1958! It’s amazing. I used Baby Magic when my kids were little and that smell – it’s heavenly! It’s a great brand that keeps getting better with age.

  5. I could almost smell that Baby Magic. We used it for our children and all the grandchildren too. Love the look back at the vintage ads. Society has certainly changed quite a bit. I don’t think expectant Mom’s are pampered quite like the first ad anymore.

    • Celebrate Woman says:

      It is so nostalgic when looking at these ads of the 50s of the PAST century – Wow!
      I love the look and feel of the vintage ads, though.
      It is a brave idea at that time to display a woman “in waiting.”

  6. I can’t believe Baby Magic has been around 65 years already. I still buy the lotion for my girls to use. It smells fantastic.

  7. I always think it is a sign of a good brand when they have been around for so long. It is so interesting to see all the adverts as well, amazing how they have changed over time.

  8. I love how you used the pictures from before and now! I know many parents who buy this brand! It seems to be good for many!


  9. I loved checking out these ads from the 1950’s! Too cool!! Since I am pregnant with my first baby, I can’t wait to try out Baby Magic products when she arrives!

  10. Love all the new print ads – they are so fun and creative. I can’t believe they didn’t use one mom! We actually still use Baby Magic because both of my daughters have super sensitive skin and pretty severe allergies. This soap is perfect for their skin!

  11. I didn’t know they’re been around for SO long! That makes the brand tried and true, And they smell good, too

  12. 65 years!!! Oh wow, it’s even older than my parents ๐Ÿ˜Š
    We do love their products a lot here

  13. Wow 65 years I love the ad illustrations time flies by so fast.

  14. I love Baby Magic products!! My Mom used them on us when we were babies and that’s all I buy!!

  15. I like the old ads better! Such a neat comparison though!

  16. What a neat post. I didn’t realize they had been around that long. I love these old ads, so cool.

  17. Christina Aliperti says:

    I have always loved Baby Magic lotion. The scent is just nostalgic to me bringing me back to my childhood and my son’s baby days!

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